Hunter, one of the sport's 'old guard', spent more than four decades involved with NASCAR at different levels, working as a journalist, sports editor and public relations representative during his career.
Some of his positions included being president of Darlington Raceway, corporate vice-president of International Speedway Corporation, and he also spent two stints at NASCAR, first in 1983 as vice-president of administration and then from 2001 in the public relations department, where he was named vice-president for corporate communications.
"Jim Hunter was one of NASCAR's giants," said NASCAR's Brian France. "For more than 40 years Jim was part of NASCAR and its history. He loved the sport, but loved the people even more. It seems as if everyone in the sport called him a friend. Jim will forever be missed by the NASCAR community. Our sympathies go out to his entire family."
While working in the public relations area he worked with some IndyCar drivers before getting fully involved in NASCAR, with his efforts recognised through numerous awards.
"Jim was a uniquely talented man that cannot be replaced," said NASCAR president Mike Helton. "He was a great friend and mentor to so many in the sport. His influence will remain with and be carried on by so many of the people he touched. This is a sad day for Jim's family and his extended, NASCAR family."
Hunter is survived by his wife of 48 years, Ann Hunter; his children, Scott Hunter and Amy McKernan and his grandchildren Dakota Hunter, and Hunter and Luke McKernan.
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