The outfit will field a Toyota Camry for former Ganassi and Richard Petty Motorsports racer Reed Sorenson, with sponsorship from Dollar General. The 23-year-old is taking a step back after being unable to secure a full-time drive for the first time since his debut in 2006.
The team's debut will take place at Daytona, where Sorenson will need to go through the qualifying process in order to be part of the field in the season-opener. Races at Atlanta, Chicagoland, Indianapolis and Charlotte are also included in the squad's limited schedule.
"Fielding a car in the Daytona 500 has been one of my life-long dreams," said team owner Todd Braun. "It is incredibly exciting to have the opportunity to realise that dream.
"I am so proud of every member of this organisation. We're stepping into the top tier of motorsports and it is a direct result of their hard work and the support of our outstanding marketing partners."
Sorenson is also set to compete for the team in the Nationwide Series, sharing the #32 car throughout the year with Red Bull Racing's Brian Vickers.
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